After determining the needs of the community, we found it easier to come up with a proposal for our project. Before the visit, we were completely clueless on what to make as a project. I realized that is because we also have no idea what exactly they need. It would be easy to come up with different good projects but the question stays: is that really what they need?
If there’s one thing I learned as a Marketing student, that is, to consider the need of the consumers all the time. In this case, the consumer is the foundation and we are the company. Determine the needs of your consumers and their needs will determine your product. But then again, I realized that it is not enough that you just settle to what your consumers need. It is also essential that you determine what is best for your consumers. Yes, your product may be good for the consumers already, but always think, is there something better for your consumers? If the answer is yes, then you will have to strive for that product. And if the answer is no, then you can be confident that you are providing the best for your consumers.
Bottom line is it is not just important to comply with the needs of your consumers. It is much more important to comply with the needs of your consumers in a way that is best for them.
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